Sometimes we hear the message that the acts of being generous makes the donor feel better. How does that work, when there is often no way for the giver to see how his or her gift impacts the life or lives of others?
Studies have shown that what donors really want to see is hope. You see, this world can feel pretty hopeless at times. The media surrounding us are extremely negative. Social media is always pouncing on someone’s mistakes… it can get pretty depressing.
“So to be able to provide a message of hope to a donor who has been supporting you is not only closing the loop on a donor’s gift, but it’s giving them a bit of fresh air.”
“But do we give our donors hope that something is actually changing? Are we really telling donors how their gifts are making a difference?
. . . [Agencies] don’t do this well enough. We’re so busy trying to ‘get the money’ that we fail to provide the donor with the ‘hope part’ – the reporting back aspect of how they really changed something” (Tom Ahern, “Texas Non Profits,” April 2015).
At The Community Lifeline Center, we try to communicate what good your gifts accomplish. We share stories on line through emailed newsletters and Facebook posts, many with photos. But these usually focus on the gifts and the givers and not on the recipients.
Please let us know how we can do a better job of showing you, the donors, what good your contributions accomplish. How can we let you know just how much your gifts improve the lives of your neighbors?